Taking Your Lead Gen To a New Level

We’ve noticed a misguided trend when it comes to the Direct Respone, lead generation market that follows an old maxim; “If it ain’t broke, don’t fix it!” Many working direct response lead generation campaigns have a commercial that performs better than others in their rotation and are considered the ‘control’. You’ve seen these spots and [...]

Seasonal Product – Pros & Cons

There are many Pros & Cons when it comes to marketing seasonal products in the DRTV, International and retail spaces. By seasonal, I mean products that have a defined high and low season; such as upside down tomato plants in the gardening category (think Topsy Turvy Tomato) is Spring and Summer, comfy poncho’s in the [...]

Brand Response – Riding That Fine Line

It’s always challenging to serve two masters. Brand Response advertising is by its nature striving to achieve two disparate but related end goals. The Brand side seeks to present the product or company in a flattering, stylistic way that builds the case for the brand itself. The Response side is charged with the direct, but [...]

Book Audio Production – It Takes Time

Technology has played a big part, both positive and in some cases, negative, in the changing landscape of educational publishing. Even through constant staff and budget cuts for many of these companies, content in all areas is still being written in nearly the same volume as past years, but for some publisher’s the content exists [...]

Facebook Live – by DEG Direct Response

DEG Direct Response is now offering complete, turn-key production of large-scale, multi-camera streamed events on Facebook Live. This marketing and promotion channel is perfect for the brand or company that wants premium content served to their Facebook followers, as well as promotion on other social media platforms. As you’ll see from our demo, we’re partnered [...]