Get Your Commercial Produced Fast – No Sweat!

Whether your business is new, old or in need of a refreshed image, a new commercial can be the difference between success and failure. Let’s say you have a new product that needs to be promoted either through direct response or traditional brand television media and time is of the essence. What are the things [...]


Why Non-Profits or Associations Need Good Quality Videos

Non-Profit’s and Associations of all types need two essential things to survive and serve their members or market; a way to communicate their goals or successes Funding Really #2 Funding is always #1 because without funding the organization ceases to exist to serve its members or followers. That said, all non-profit organizations need a powerful, [...]


Riding the Changing Tide of Educational Media Production

As technology continues to change and evolve, educational media production is changing with it. More and more, the printed word is not printed at all, but put into electronic formats that save the publishing company distribution, printing and other costs. Many forward looking publishers are attempting to create platforms that allow today’s student, who were [...]


Bargain Basement Producer Anxiety

Although there are more and more good low-cost video production sources out there, there are also many inexperienced, low-quality choices. I can’t tell you how many times after just short conversations, new or prospective clients have said in effect, “I should have come to you earlier. I spent good money on a video or commercial [...]


Making It Look Easy – The “Production Process”

For some of you, this article might have information that isn’t “new to you”. But for many, it will be a primer for possible production work they are contemplating; so here it goes. I’m often asked by clients to explain “The Production Process” in detail. Very often I’ll include a cliff notes version of the process [...]


Ethical Leadership Course Launched

We have the pleasure of announcing that the Ethical Leadership MOOC (Massive Open Online Course) from Boston University’s School of Theology has now launched. DEG Productions shot numerous interviews conducted by the course’s creator, Dr. Walter Fluker, with nationally known political, education and business leaders for this important project. Associated b-roll and other production elements were also shot, created and integrated into [...]


Taking Your Lead Gen To a New Level

We’ve noticed a misguided trend when it comes to the Direct Respone, lead generation market that follows an old maxim; “If it ain’t broke, don’t fix it!” Many working direct response lead generation campaigns have a commercial that performs better than others in their rotation and are considered the ‘control’. You’ve seen these spots and [...]


Seasonal Product – Pros & Cons

There are many Pros & Cons when it comes to marketing seasonal products in the DRTV, International and retail spaces. By seasonal, I mean products that have a defined high and low season; such as upside down tomato plants in the gardening category (think Topsy Turvy Tomato) is Spring and Summer, comfy poncho’s in the [...]


 
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