For DEG Direct Response 2019 was a good year. For many reasons, 2020 was even better, under tough circumstances, with an incredible variety of campaigns we produced airing in heavy rotation regionally and nationally. Our dedicated team is deep with multiple Creative Directors, each with different expertise, creative Directors, and a team of editors who [...]

2019 was a banner year for advertisers, the companies that buy the media and in some cases, the companies that develop the creative campaigns like DEG Direct Response. Looking ahead a bit, what does 2020 hold for all of the above? Will companies continue to spend on social, TV, radio and other forms of advertising [...]

As everyone knows, “content is king” and video is now the undisputed king of kings on the web. More than ever companies are looking to create a video or series of videos that show how their company, products and services work and why they have advantages over their competition. With these goals in mind here [...]

For inventors or entrepreneurs who have a product or service they want to sell on Direct Response Television, knowing where to get started and who to trust is a real issue. The Direct Response Television or DRTV market, for short, is an exciting, risky and sometimes wildly profitable avenue, with many players, both reputable and [...]

Whether your business is new, old or in need of a refreshed image, a new commercial can be the difference between success and failure. Let’s say you have a new product that needs to be promoted either through direct response or traditional brand television media and time is of the essence. What are the things [...]

Non-Profit’s and Associations of all types need two essential things to survive and serve their members or market; a way to communicate their goals or successes Funding Really #2 Funding is always #1 because without funding the organization ceases to exist to serve its members or followers. That said, all non-profit organizations need a powerful, [...]

As technology continues to change and evolve, educational media production is changing with it. More and more, the printed word is not printed at all, but put into electronic formats that save the publishing company distribution, printing and other costs. Many forward looking publishers are attempting to create platforms that allow today’s student, who were [...]

Although there are more and more good low-cost video production sources out there, there are also many inexperienced, low-quality choices. I can’t tell you how many times after just short conversations, new or prospective clients have said in effect, “I should have come to you earlier. I spent good money on a video or commercial [...]

For some of you, this article might have information that isn’t “new to you”. But for many, it will be a primer for possible production work they are contemplating; so here it goes. I’m often asked by clients to explain “The Production Process” in detail. Very often I’ll include a cliff notes version of the process [...]

We have the pleasure of announcing that the Ethical Leadership MOOC (Massive Open Online Course) from Boston University’s School of Theology has now launched. DEG Productions shot numerous interviews conducted by the course’s creator, Dr. Walter Fluker, with nationally known political, education and business leaders for this important project. Associated b-roll and other production elements were also shot, created and integrated into [...]