2019 and Direct Response Advertising Trends

Will 2020 be as good as 2019?

2019 was a banner year for advertisers, the companies that buy the media and in some cases, the companies that develop the creative campaigns like DEG Direct Response. Looking ahead a bit, what does 2020 hold for all of the above? Will companies continue to spend on social, TV, radio and other forms of advertising […]

Bargain Basement Producer Anxiety

Although there are more and more good low-cost video production sources out there, there are also many inexperienced, low-quality choices. I can’t tell you how many times after just short conversations, new or prospective clients have said in effect, “I should have come to you earlier. I spent good money on a video or commercial […]

Ethical Leadership Course Launched

We have the pleasure of announcing that the Ethical Leadership MOOC (Massive Open Online Course) from Boston University’s School of Theology has now launched. DEG Productions shot numerous interviews conducted by the course’s creator, Dr. Walter Fluker, with nationally known political, education and business leaders for this important project. Associated b-roll and other production elements were also shot, created and integrated into […]

Taking Your Lead Gen To a New Level

We’ve noticed a misguided trend when it comes to the Direct Respone, lead generation market that follows an old maxim; “If it ain’t broke, don’t fix it!” Many working direct response lead generation campaigns have a commercial that performs better than others in their rotation and are considered the ‘control’. You’ve seen these spots and […]